Horse Rock
Who We Are
Rolling Star

Here's Our Story

Rolling Rock: Celebrating Independent Spirits Since 1939

In 1939, the Tito Brothers, owners of the Latrobe brewery, decided they wanted to do their own thing. That thing became Rolling Rock. From its complex blend of simple, traditional ingredients (water, malt, rice, hops, corn, brewer’s yeast) to its iconic painted green bottles, Rolling Rock has always been comfortable being what it is - unique.

Rolling Rock has seen the birth of rock ‘n roll, the internet and social networking. As far as we’re concerned, we “like” it all. It just makes it easier for people to do their own thing. And that’s a good thing. The world doesn’t need any more blandness or conformity.

Keep doing your thing and we’ll keep doing ours.

Bottle of Rock
National Version 4% Version (Select States)
12 130 9.8g 1.3g 0g
12 116 8.8g 1.1g 0g
fl. oz. Calories Carbs Protein Fat

Pale Lager Beer


Using a time-honored recipe with only the finest malted barley and blend of hops, Rolling Rock is a classic American lager that is as well-known for its distinctive, full-bodied taste as it is for its craftsmanship, heritage and painted green bottle.

Full-flavored, with a subtle bite
Light-to-medium body and color
Brewed with only the choicest ingredients
A perfect blend of pale barley malt, rice and corn

Beer Glasses

Rice is an adjunct (an umalted grain) used to lighten the body and the mouthfeel, or add a little sweetness.


There are over 50 different recognized varieties of hops. Hops are used in beer much the same way spices are used in cooking — to enhance the flavor and smell of the final product.

Barley Malt

Malted barley is barley grains that have been soaked in water until they begin to sprout. When the barley begins to sprout it draws on its starch reserves, which are transformed into simple sugars.


The most abundant ingredient in beer is water. Beer is 95% water. With such a large amount of Rolling Rock coming from a single ingredient, you can imagine how important it is to use good water.


Corn is another adjunct that has a sweet, smooth flavor. It provides a somewhat neutral flavor to the finished beer.


Yeast is the catalyst in the brewing process. Yeasts, part of the fungus family, are single-celled living organisms that eat sugars and convert them into alchohol and carbon dioxide through the fermentation process.

Green 33

33 Streams Theory

Natural spring water is a key ingredient in Rolling Rock. It's believed there are 33 different springs that all flow into the reservoir where the brewery drew its water. Some even say the taste varies from year to year based off the different levels of runoff each season.

A Day At The Track

Legend has it that one of the founding members of the brewery bet $33 on Horse #33 (Old Latrobe) and won. Then, in 1939, he took his earnings and founded the Latrobe Brewery.

Bye Bye Prohibition

Prohibition ended in December 1933. Although Rolling Rock wasn't produced until 1939, the owners wanted to celebrate the 21st amendment that allowed them to make beer.

A Sign Of Quality

There is a 33-word quality statement on each bottle of Rolling Rock. "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." An incidentally scribbled '33' was on the label sent to the bottle printer, noting its brief length. The printers used this in the final copy and printed it as part of the label.

Freemasons Theory

The Freemasons are an international fraternal society, conspiracy theorists say they are made up of prominent politicians and businessmen.

The Rolling Rock 33 is a nod to them.

It's In The Bottle

If you add the letters in Rolling Rock's ingredients (water, malt, rice, hops, corn, brewer's yeast), it equals 33.

Holiday Theory

Rolling Rock was founded in Pennslvania, where Groundhog's Day is a very popular day. It's also the 33rd day of the year.

One Step At A Time

Many believe that the original brewery had 33 steps that separated the brewmaster's office from the brewery floor.

Take Your Temperature

Thirty-three degrees is the temperature at which Rolling Rock is brewed. It's also the temperature at which it should be served.

Horse Sense Theory

Each of the brothers who founded the brewery loved and owned racehorses. They flipped a coin to see whose horse would be featured on the bottle. The winner owned horse 33.

It's A Process

Rolling Rock's first brewmaster once said "There are 33 steps" involved in going from water to beer. The 33 salutes this craft.

The 33 Mystery

Every bottle of Rolling Rock comes with a ‘33’ on its back. And since the very beginning, there has been speculation about what it means. Is it some kind of secret code? Is it a simple mistake?

Nobody knows. But what we do know is that there are lots of people out there interested in what ‘33’ could mean. Call them conspiracy theorists, if you will. But here are some of the most popular ideas about ‘33.’

Latrobe Brewery & Rolling Rock History

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    • Linked Sites
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  • Special Note to International Users
  • Changes and Updates to the Privacy Policy
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From time to time, we may offer certain mobile applications, including iOS applications ("Apps"), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any Personal Information or Usage Information is collected by the particular App, how it is used, and with whom it is shared. Please note, certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third party telecommunications carrier. WE are not responsible for the actions of such third parties. You should always read and understand the policies of any third party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.

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Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.

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Changes and Updates to the Privacy Policy

From time to time, we may revise the Privacy Policy. To help you stay current of any changes, we take the following two steps: (i) we note the date the Privacy Policy was last updated above; (ii) when we make a change to the Privacy Policy, we post conspicuous announcement of such changes on the homepage of the Website on the Website next to the link to this Privacy Policy. Your use of the Website following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If, and only if, we make revisions to the Privacy Policy that result in a material lessening of the restrictions on our use or disclosure of your Personal Information, we will make a commercially reasonable attempt to obtain your consent before implementing such revisions with respect to such Personal Information. If you disagree with the terms of our Privacy Policy at any time, your sole remedy is to terminate your use of the Website and inform us of such termination as described in this Privacy Policy. Continued use of the Website constitutes your agreement to the Privacy Policy in effect.


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